Viatris Korea is actively implementing its parent company’s global mission of sustainability through localized initiatives. Leveraging its expertise in chronic disease management, the company advances public health in Korea by enhancing access to medication, promoting disease awareness, and supporting patient care systems.

Established in 2020 through the merger of Pfizer’s Upjohn division and Mylan, Viatris operates in more than 165 countries with a portfolio of over 1,400 medicines. The merger has allowed the company to broaden its reach across various therapeutic areas, combining global capabilities with local strategies tailored to regional healthcare needs.

Viatris emphasizes sustainability as a core value, guided by the company’s cultural principles: Own It, Be Real, Stay Agile, and Take Pride. This mission is reflected in its Korean operations, where Viatris Korea collaborates closely with healthcare professionals, government agencies, academic institutions, and NGOs.

Viatris Korea has built strong leadership in chronic disease treatment through key therapies such as Lipitor (atorvastatin), Norvasc (amlodipine), Lyrica (pregabalin), and Celebrex (celecoxib). These efforts have helped improve medication accessibility and raised public awareness around chronic disease management.

Major initiatives include:

① P2P (Pharmacist to Patients) Campaign with the Korean Pharmaceutical Association, encouraging pharmacist-led counseling for chronic disease patients.

② Co-developed educational content with the National Health Insurance Service to support chronic disease care in primary clinics.

③ Targeted public awareness campaigns for hypertension and hyperlipidemia in younger, high-risk demographics.

④ The Red Campaign, which educates the public about neuropathic pain.

⑤A tuberculosis management innovation contest, held with the Korean National Tuberculosis Association and STOP-TB Partnership Korea.

⑥ Operation of the “Chronic Disease Encyclopedia,” a comprehensive online resource on chronic conditions.

The Chronic Disease Encyclopedia is one of Viatris Korea’s most prominent recent initiatives. Developed under the slogan “Everything About Chronic Diseases,” the site offers up-to-date information on ten major conditions, including hypertension, hyperlipidemia, diabetes, and various pain disorders.

Divided into three sections—Know Your Body, Learn About the Disease, and Watch Exercise Videos—the platform guides users through risk assessment, disease education, and lifestyle improvements.

The Know Your Body section allows self-screening for cardiovascular and metabolic conditions, with tools that estimate stroke, heart disease, and diabetes risk based on user inputs like blood pressure and BMI. Additional questionnaires help users assess pain-related disorders, such as the Pain Detect Questionnaire and WOMAC Index for osteoarthritis.

To ensure accessibility, the website integrates infographics, exercise videos, and narrated health content read by professional voice actors. The "Chronic Disease Exercise Completion" series, featuring comedian Min-kyung Kim and influencer Jae-deok Han, has been praised for promoting wellness in an engaging format.

In September, Viatris Korea launched the GOGOGO hypertension awareness campaign to increase public understanding of the condition and promote early diagnosis and long-term management.

With approximately 28% of Korean adults over 20 affected by hypertension—around 12.3 million people—the campaign targeted demographic-specific groups such as pregnant women, young adults, and seniors. The slogan, “Check it, Repeat it, Prevent it,” emphasized regular home blood pressure monitoring.

A key component of the campaign was the “GOGOGO Subway,” which ran throughout September on Seoul Metro Line 3. Train cars featured educational materials tailored to each seating area:

●  Priority seats: “Only one number keeps going up? It’s not a device malfunction!”

● Pregnant women’s seats: “Can pregnant women have hypertension too? Check for gestational hypertension—GO!”

●  General seats: “1 in 3 people in their 20s and 30s are pre-hypertensive—Don’t ignore it just because you’re young!”

From October 31 to November 3, Viatris Korea also hosted a GOGOGO Booth at the COEX Baby Fair, engaging visitors through interactive education on proper blood pressure monitoring and healthy ranges.